Contact us for Wholesale orders or Awesome Customer Service: +1 800-928-0307

Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.cenalga.com (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal), email address, phone number and tracking number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioral advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do Not Track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Data Retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 
The Site is not intended for individuals under the age of 6. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at sales@cenalga.com or by mail using the details provided below: 

CENALGA LLC [Re: Privacy Compliance Officer] 
1526 Martin Rd. - Unit 1
Bloomer
WI 54724

United Staates



If you are a European resident:

1) In the following privacy policy we would like to explain how we deal with the personal data that are transmitted to us when using our website or our offers. Personal data is any data that personally relate to you, e.g. name, address, email addresses or user behavior.

(2) Responsible party pursuant to Article 4 section 7 of the GDPR:

CENALGA LLC
1526 Martin Rd. - Unit 1
Bloomer
WI 54724

United Staates

Tel.: -1 800 928 0307
Email: sales@cenalga.com

(3) Our company Data protection officer can be reached at sales@cenalga.com or at the address with the remark “The data protection officer” / “FAO Jimmy James”

 

2. Rights of data subjects

(1) You have the following rights with respect to the personal data concerning you:

  • Right of information (Article 15 of the GDPR) about your personal data processed by us;
  • Right of rectification (Article 16 of the GDPR) or completion of your personal data processed by us;
  • Right of deletion (Article 17 of the GDPR) of your personal data processed by us, unless the processing is required exceptionally pursuant to Article 17 para. 3 of the GDPR;
  • Right of restriction of processing (Article 18 of the GDPR);
  • Right of information (Article 19 of the GDPR);
  • Right of data portability (Article 20 of the GDPR);
  • Right to revoke consent once granted to us (Article 7 para. 3 of the GDPR).
     

(2) Furthermore, you have the right to file a complaint with a legal data protection authority if you believe that our processing of your personal data is unlawful. These are the state commissioners for data protection, you can find the contact person responsible for you, for example at the following

URL: https://en.wikipedia.org/wiki/National_data_protection_authority.


(3) Objection to the processing of your data

Insofar as we base the processing of your personal data on the balance of interests, you may object to the processing. This is the case if, in particular, the processing is not required to fulfil a contract with you, which is displayed by us in the respective description of the functions. In the event of such an objection, we shall ask you to explain the reasons why we should not process your personal data as we have done. In the case of your justified objection, we shall examine the situation and will either discontinue or adapt the data processing or inform you of our compelling legitimate reasons for which we shall continue the processing.

Of course, you may object to the processing of your personal data for the purpose of advertising and data analysis at any time. You can inform us at the following contact details regarding your objection to advertising: sales@cenalga.com.


3. Data security

As the security of your data is very important to us, your personal data will be transferred using a secure TLS encryption/connection. TLS (Transport Layer Security) is a protocol for encrypting data transmissions on the Internet. Hereby we protect your personal data against access from third parties.  You can see the encryption of the connection in the browser line by the sign "https//:" or the padlock symbol.

In addition, we secure our website and other systems by means of technical and organizational measures against the loss, destruction, access, modification or dissemination of your data by unauthorized persons. However, despite regular checks, it is not possible to protect fully against all dangers.

 

4. Visit of our website

In the merely informative use of our website, meaning that you do not register or otherwise provide us with data, we shall only collect the personal data that your browser transmits to our server. As soon as you request a file from our website, standard access related data is collected and stored.

This data set is comprised of:

  • the page from where the file was originally requested,
  • the file name,
  • the date and time of the request,
  • the data quantity transmitted,
  • the access status / HTTP status code (i.e., whether the file was transmitted or whether it might not have been found, etc.),
  • a description of the type and version of the web browser used,
  • the operating system installed and the resolution configured.
  • the IP address used.

These data are required for us to display our website to you and to ensure stability and security. Furthermore, these are evaluated for internal statistical purposes as well as for the technical administration of the website. The legal basis is Article 6 para.1 S.1 lit. f of the GDPR. Our legitimate interest arises from the stated purposes of data collection.

 

5. Use of our online shop

(1) If you want to place an order in our online shop, you have to submit personal data as part of the ordering process

Name
Address
Email address
 

The data that are collected for this purpose can be seen in the respective input masks, whereby the necessary obligatory information is specially marked. All other input details are optional. The input of your personal data serves the purpose and is necessary insofar as these are required for the conclusion of the contract and the processing of your order. The legal basis is Article 6 para.1 S.1 lit. b of the GDPR.

(2) You have the possibility of creating a customer account. For the purpose of using your personal data for further, subsequent orders, the data you provide shall be revocably stored and processed. The legal basis is Article 6 para.1 S.1 lit. b of the GDPR.

(3) Due to the requirements of commercial and tax law, we are obligated to store your address, payment and order data for a period of ten years. Your data shall therefore not be completely deleted even if the storage for the concluded contract is no longer required. However, the processing shall be limited to the extent required for processing to comply with legal obligations. The legal basis is Article 6 para.1 S.1 lit. c of the GDPR.

(4) The data that you have sent to us during the course of your order shall be used exclusively for the processing of your order.  For the processing of the order, we use the following external service provider:

(a) The delivery of the goods requires a forwarding of your address data to our parcel service providers. They are obligated to treat your data confidentially and only save and use it for the purposes of the delivery, and also to delete it after a successful delivery. The legal basis for the transfer of data is Article 6 para.1 lit. b of the GDPR.

(b) For payment processing, your payment details shall be forwarded to the credit institution commissioned or the selected payment service provider. The legal basis for the transfer of data here is Article 6 para.1 S.1 lit. b of the GDPR.

Your payment details shall be transmitted to the appropriate payment service provider depending on the payment method you have selected. The payment service provider shall bear the responsibility for your payment data. Information regarding, in particular, the responsible party of payment service providers and the categories of personal data processed by the payment service providers can be obtained from the following Internet addresses:

PayPal:
For payment via PayPal, your data that are required for the payment shall be transferred to PayPal (Europe) S.à r.l. et Cie, S.C.A.., 22-24 Boulevard Royal, L-2449 Luxembourg. For information regarding identity verification at PayPal and for exchanging data with credit bureaus (credit rating), see: https://www.paypal.com/en/webapps/mpp/ua/creditchk. The legal basis for PayPal is Article 6 para.1 S.1 lit. f of the GDPR based on the legitimate interest in determining your solvency. Further information can be found at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

6. E-mail advertising in the case of existing customer relationships

(1) If you buy products form us or use our services, and you have sent us your email address in connection with this, we reserve the right to send you emails in future with offers for products or services similar to those you have already purchased from us (“direct marketing”). In accordance with § 7 Para. 3 UWG (Fair Trade Practices Act), special consent is not required. The legal basis is our legitimate interest in personalized direct marketing in accordance with Art. 6 Para.. 1 S. 1 letter. f GDPR.

(2) You may object to this processing at any time. To do this, please send an email to mail@toner24.co.uk or contact the above named responsible person or activate the unsubscribe button in the email which you have received. You will only be charged the transfer costs in accordance with the basic tariff for this.

3) For the sending of our newsletter we use the email marketing provider "Mail Chimp", 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA.

By registering for our newsletter, the data provided at registration shall be transferred to ActiveCampaign and stored there. To prevent abuse, your IP address and the date of registration will be stored by Active Campaign. Further use of your IP address by Active Campaign does not take place.

Active Campaign also offers statistical evaluation options as well as the option of using individual evaluations based on email addresses. This helps us to send you only such offers as are relevant to you.

Please note that the data is usually transmitted to and stored by an Active Campaign server in the United States. This means that data is being passed on to third parties in a third country not classified as secure. In this respect we have concluded an additional agreement with Active Campaign that is in accordance with the standard contractual clauses of the EU.

ActiveCampaign processes your personal information in the United States and has submitted itself to the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU, https://www.privacyshield.gov/EU-US Framework.

For more information about ActiveCampaign and privacy see: community.activecampaign.com/privacy

7. When contacting by email

(1) In the course of contacting us via email on our website personal data is collected and stored by us: Email address and email text as well as other voluntarily entered data.

(2) We process the data provided by you exclusively for processing your contact request. The legal basis is Article 6 para. 1 S. 1 lit. b of the GDPR or our legitimate interest in answering your request in accordance with Article 6 para. S. 1 lit. f of the GDPR.

(3) If storage is no longer required, we shall delete all personal data collected in this context. Insofar as a statutory retention requirement exists, the processing shall be limited to this purpose. The legal basis is Article 6 para.1 lit. c of the GDPR.

8. Cookies

(1) This website uses cookies. Cookies are small text files that your browser stores on your end device (PC, laptop, tablet, smartphone, etc.). They serve to make the use of our offer more pleasant and comfortable for you or for analytical purposes. If you contact the corresponding website again, the cookies allow your device to be recognized once more. This leads among other things to ensure that data entered by you is available when the form is filled in again or the order process can be continued in the shopping cart. Insofar as cookies are used to achieve the conclusion or performance of the contract, the legal basis is Article 6 para. 1 S.1 lit. b of the GDPR. If the cookies are used to guarantee our legitimate interests in the pleasant and comfortable functionality as well as analysis and improvement of our website, the legal basis is Article 6 para.1 S.1 lit. f of the GDPR.

(2) This website uses the following types of cookies:
We use cookies that are automatically deleted from your hard drive after the browser has been terminated or when you log out (transient cookies, in particular session cookies).

Other types of cookies remain on your device and allow us to recognize your device when you next visit our website (so called persistent or permanent cookies). These cookies are deleted automatically from your system after a pre-set period which differs depending on the cookie.

(3) This website includes content and services from other providers (such as Facebook and YouTube), which in turn may use cookies and active components. In this respect, we refer to our subsequent remarks.

(4) You can change the storage of cookies in your browser settings at any time, e.g. reject the acceptance of or delete cookies as a whole, third party cookies (cookies set by a third party, i.e. not by the current website on which you are currently located) or individual cookies. However, we would point out that in this case you may no longer be able to use our website to the full extent. To protect your privacy, we recommend that you delete the cookies on your device and the browsing history at regular intervals.

 

9. Analysis tools

Tracking measures which are listed hereafter are used on our website to analysis the use of our website and to improve it regularly. Using the statistics we can improve our offer and make it more interesting for you as a user and measure the success of our advertising measures and optimize our advertising measures. Ultimately, we can also send you personalized marketing information. The legal basis is Article 6 para. 1 S. 1 lit. f of the GDPR, whereby our legitimate interest results from the aforementioned purposes.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC (Google). Google Analytics uses so-called cookies (see also above under "Cookies" of this privacy policy), which are text files that are stored on your computer and allow an analysis of the use of the website by you.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the US and stored there. If IP anonymisation is enabled on this website, your IP address will be truncated by Google if it is located within the member states of the European Union or other countries party to the agreement regarding the European Economic Area. We point out that this website uses Google Analytics with the extension “anonymizeIP" and that therefore only the abbreviated forms of IP addresses are processed, so that personal determinability is excluded.

Google uses this information on behalf of the operator of the website to evaluate your use of the website for the purposes of generating reports on website activity in order to provide the website operator with further services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google. You can prevent cookies being stored on your computer by selecting the appropriate settings in your browser. If you do so, however, you may not be able to use all the features of this website to their full extent.

You can also prevent the collection of the data generated by cookies regarding your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Furthermore, you can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set, which prevents the collection of your data when visiting this website in the future:

Opt Out Google Analytics

Google processes your personal information also in the United States and has submitted itself to the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU, https://www.privacyshield.gov/EU-US Framework.

For further information on terms of use and data protection, please visit:http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/privacy.

 

DoubleClick by Google

This website continues to use the online marketing tool DoubleClick by Google, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick uses cookies to activate adverts that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same adverts multiple times. Google uses a Cookie ID to determine which adverts are running in which browser and can prevent them from being displayed multiple times. In addition, DoubleClick uses cookie IDs to track so called conversions related to advert requests. For example, a user sees a DoubleClick advert and later accesses the website of the advertiser with the same browser and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence over the extent and the further use of the data, which are collected by the use of this tool by Google and inform you therefore according to our level of knowledge: By including DoubleClick, Google receives the information that you have accessed the relevant part of our website or have clicked on an advert from us. Insofar as you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, the possibility exists that the provider may find and store your IP address.

You can prevent participation in this tracking process in several ways:

By disabling the cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.com/settings/ads, this setting being deleted if you delete your cookies;
and by adjusting your browser settings, e.g. you may refuse the acceptance of or delete cookies as a whole, third-party cookies (cookies set by a third party, not the current website you are currently on), or individual cookies.

Further information about DoubleClick by Google at https://www.google.de/doubleclick as well as regarding data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.

Google processes your personal information also in the United States and has submitted itself to the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU, https://www.privacyshield.gov/EU-US Framework.

 

10. Social media plug-ins

On our website the social plug-ins listed below are used to give you the opportunity to interact with social networks and other users and therefore make the use of our website more interesting for you and enable it to be improved regularly. Furthermore, the purpose of using social plug-ins is to increase the level of awareness about us. The legal basis is Article 6 para. 1 S. 1 lit. f of the GDPR, whereby our legitimate interest results from the aforementioned purposes.

Facebook

We use the “Like” button from Facebook. This plug-in is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and is identified by the corresponding Facebook logo. Further information on the social plug-ins from Facebook can be obtained at the following Internet address https://developers.facebook.com/docs/plugins/

Only when you click on one of the buttons will a connection be established between your browser and the servers of the respective social network and data will be transmitted to them. The plug-in provider receives and stores data (in particular the IP address) that allows it to recognize which page of our website was visited by the visitor. If the visitor activates a plug-in, the corresponding information is transmitted to the respective plug-in provider and stored there. If the visitor is logged in at the same time to his/her personal account, the forwarded data can be assigned to the specific account.

The personal data collected from you is used by the plug-in provider for purposes of advertising, market research and/or adaptation of its website, in particular for targeted advertising. The responsibility for data protection compliant operation lies with the respective provider.

Facebook also process your personal information in the US and have submitted themselves to the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU, https://www.privacyshield.gov/EU-US-Framework.

The type, extent and purposes of data collection and processing, and the further processing and usage of data by Facebook, as well as the rights and setting options for protecting the private sphere of the user can be read and adapted in the data protection guidelines of the plug-in provider.

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php as well as  http://www.facebook.com/help/186325668085084,  http://www.facebook.com/about/privacy/your-info-on-other#applications  and http://www.facebook.com/about/privacy/your-info#everyoneinfo. 

YouTube

We have incorporated components from the company YouTube on our internet pages.

YouTube is an internet video portal that allows video publishers to post video clips free of charge and for users to view, rate and comment on these videos free of charge. YouTube allows the publication and viewing of all types of videos, which include complete film and television programs as well as music videos, trailers and videos made by users themselves.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

You will find information relating to data protection in the Google and YouTube data protection declaration: https://www.google.de/intl/de/policies/privacy/. This gives information about collection, processing and use of personal data by YouTube and Google.

YouTube videos (YouTube components)

Every time a sub-page of our website is opened, where a YouTube video is integrated, the internet browser on your information technology system is automatically asked to download a portrayal of the corresponding YouTube video.

Further information about YouTube can be found at: https://www.youtube.com/yt/about/de/.

If you are logged into YouTube at the same time, YouTube recognizes every time our website is opened, regardless of whether you click on a YouTube video or not. Moreover, for the duration of your whole visit to our website, YouTube identifies which concrete sub-pages you visited. This information is aggregated by YouTube and Google and linked to your YouTube account.

Preventing data transfer by YouTube videos

Where you do not want such a transmission of this information to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.


11. Marketing tools

Google AdWords

Use of Google Adwords Conversion-Tracking/Remarketing

We use the services of Google Adwords using “Conversion tracking”. This involves services from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). which use advertising media (“Google AdWords”) to raise awareness of our services on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our purpose is to show you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs. The legal basis for the processing of your the data is Art. 6 para. 1 S. 1 letter. f of the GDPR, whereby our legitimate interest results from the aforementioned purposes.

These advertising tools are delivered by Google via “ad servers”. For this, we use ad server cookies, which facilitate measurement of success based on defined parameters such as display of ads or user clicks. When you reach our website via a Google advert, Google AdWords places a cookie on your PC. Their cookies generally expire after 30 days and cannot be used to identify you personally. Analysis values such as unique cookie ID, number of ad impressions per placement (frequency), last impression, (relevant for post-view conversions) plus opt-out information (highlighting that the user no longer wishes to be contacted) are generally saved with this cookie.

These cookies allow Google and us to recognize your internet browser. If the user visits certain pages of the AdWords customer’s website and if the cookie saved on their PC has not yet expired, the AdWords customer and Google can recognize that the user clicked on the advert and was redirected to this page. A different cookie is assigned to each AdWords customer. Therefore cookies cannot be traced via the websites of AdWords customers. We ourselves do not collect and process any personal data in the advertising tools listed. We merely receive statistical evaluations from Google. Using these evaluations, we can identify which of the advertising tools used are particularly effective. We do not receive any further data from the use of these advertising tools, in particular we cannot identify the user based on this data.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence over the extent and the further use of the data, which is collected by the use of this tool by Google and inform you therefore according to our level of knowledge: By including AdWords Conversion, Google receives the information that you have accessed the relevant part of our website or have clicked on an advert from us. Insofar as you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, the possibility exists that the provider may find and store your IP address.

As well as AdWords Conversion, we use the application Google Remarketing. This involves a process whereby we would like to contact you again. With this application, our adverts can be displayed to you after your visit to our website, during your subsequent internet use. This happens via a cookie saved in your browser, which Google uses to record your user behavior when you visit various websites. This means Google can establish your previous visit to our internet presence. According to Google’s own statements, the data collected as part of remarketing is not merged with your personal data, which may be stored by Google. In particular, Google state that pseudonymization is used with remarketing.

You can prevent participation in this tracking process in several ways:

  • By disabling the cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.com/settings/ads, this setting being deleted if you delete your cookies;
  • and by adjusting your browser settings, e.g. you may refuse the acceptance of or delete cookies as a whole, third-party cookies (cookies set by a third party, not the current website you are currently on), or individual cookies.
     

Google also processes your personal information in the United States and has submitted itself to the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU, https://www.privacyshield.gov/EU-US Framework.

Further information on data protection at Google can be found here:

http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website http://www.networkadvertising.org.

 

Bing Universal Event Tracking

We use the offer of Bing Ads. These are services of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft") which serve to draw attention to our offers with the help of advertising material on external websites. By means of this service, we can track the activities of users who access our website through adverts from Bing Ads. If you visit our website via an advert from Bing Ads, a cookie will be stored on your end device. On our website, a code (Bing UET tag) is integrated, by means of which non-personal data about the use of our website are stored with the cookie. These include, among other things, the length of stay on our website, which pages of our website were accessed, by means of which advertisement of Bing Ads the user has come to our website and the IP address of the user. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. Our purpose is to show you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs. The legal basis for the processing of your the data is Article 6 para. 1 S. 1 lit. f of the GDPR, whereby our legitimate interest results from the aforementioned purposes.

The usage data collected are transmitted to Microsoft servers in the USA, where they are processed and stored for a maximum of 180 days. Microsoft has submitted itself to the EU-US Privacy Shield, which ensures compliance with the level of data protection in the EU, https://www.privacyshield.gov/EU-US-Framework.

Microsoft is also able to use cross device tracking to track your usage behavior across multiple devices, displaying personalized adverts on Microsoft websites and Apps. You can disable cross device tracking at the following link: http://choice.microsoft.com/de-de/opt-out

You can prevent participation in this tracking process by adjusting your browser settings, e.g. You can refuse the acceptance of or delete cookies as a whole, third party cookies (cookies set by a third party, not the current website you are currently on), or individual cookies.

Further information about Bing Ads usage analysis, can be found here: https://help.bingads.microsoft.com/#apex/3/de/53056/2

Further information on data protection at Microsoft can be found here: https://privacy.microsoft.com/de-de/privacystatement